
‘Tensions’– between activists/NGOs, leading organisations, regulators, and the sector – are needed to ‘pull’ change
■ Key to change is understanding the role that you are playing in an organisation, the role that you want to play and the wider context in which your organisation functions
■ Change can be affected by both insiders and outsiders, activists and innovators, entrepreneurs and disruptors
Further Reading
■ Meyerson, D E (2001) Radical change - the Quiet Way; HBR
■ The Social Intrapreneur; A Field Guide for Corporate Changemakers, Sustainability, 2008
■ Meyerson et al (1995), Tempered Radicalism and the Politics of Ambivalence and Change. Organization Science, Vol. 6, No 5, Sep.-Oct 1995.