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An event showing how communication channels can be used to engage the public and get the message out about civil engineering. Communication continues to be central to effective delivery of public infrastructure.
Join industry specialist Paul Wilkinson, Transport Scotland's digital communications manager, Rowan Smith and Amey's major bridges director, Ewan Angus to learn more about the opportunities and pitfalls that social media presents.
When used effectively social media provides a vital channel for civil engineers to keep the public informed during disruption and to communicate the benefits to the public of a particular project. If used effectively to tell the story it can also capture the public's imagination and inspire the next generation of civil engineers.
Social media ensured an anxious public and politicians were kept informed during the recent closure of the Forth Road Bridge to repair a fractured truss end link. Engineers became the heroes of the hour as images of them suspended 54m above the water in challenging winter conditions went viral, showcasing civil engineering on a global stage. Ewan will share Amey's award-winning use of digital media.
Rowan will focus on using social media to run an information campaign, how to make your content engaging to spread your message and the building blocks of #GreatSocialMedia.
Registration and refreshments from 1730.
This event is being broadcast online. Please join the lecture 15 minutes before the start time of 6.15pm.
Join this event online
If prompted for a password, please enter: scotevent.
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Paul Wilkinson is an experienced marketing, PR and communications professional providing B2B consultancy in the engineering and construction industry. A successful author of industry guidance, he has contributed to industry textbooks and written the first comprehensive guide to construction collaboration technologies (2005). Paul is Director of Pwcom, a specialist consultancy offering PR and marketing services, and deputy Chair of ICE's Information System Panel.
Ewan Angus is a Chartered civil and structural engineer with 34 year's experience in design and construction of major transport infrastructure. He led Amey's award winning design and technical team, who worked around the clock to reopen the Forth Road Bridge under intense public and political scrutiny.
Rowan Smith runs the Transport Scotland website and social media accounts. Major geek, conspiracy theorist and tea drinker, Rowan is a regular contributor to Digital Engagement policy creation across the public sector.