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Bidding for new work used to be a straightforward process – price, schedule and reputation was all that was needed to get to the negotiating table. However, a quiet revolution has been taking place over the last few years where procurement gets ever more sophisticated; perceived ‘quality’ influences who wins what; online reputation can count for more than personal relationships; and brand has arrived as the key collateral all engineers should be building to succeed against this backdrop.
This webinar will explore how the engineering process of conceptualisation should be applied to create the powerful, compelling and authentic story that can help you win – your story.
Chris Wallace was Communications Director at Scottish Water for nine years, part of the team overseeing the award and execution of some of Scotland’s largest infrastructure projects. He was also Lead Director of Scottish Water International, which is now successfully established in the competitive global consultancy market. His previous background was in Advertising and Marketing as MD of one of Scotland’s largest agencies, and now leads the WallaceTransform Consultancy.