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In a world where information – and lots of it – is available at the touch of a button, how do you manage the publicity for a large scale construction project?
Who manages the public consultation about the wind farm proposals next door? Reassures the public about the housing development in the local village? Explains the reasoning behind the contentious plans to build a car park? Or advises motorists about the closure of a vital infrastructure route?
No matter how well planned or explained any development proposal is, being able to communicate those plans to the public in plain English can be vital to easing the public consultation process and ensuring a good long-term relationship with service users. Something that is even more important should things go wrong and you are faced with a media crisis.
Former journalist Erica Jones and Director, Philip Jones, will share some highs and lows from Maxim PR & Marketing's two decades of supporting and facilitating new and ongoing engineering projects. From opening the world's largest operational offshore wind farm to communicating the lane closures on an historic bridge, they will talk about the company's experiences of dealing with the press, residents and the ever-growing social media community.
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Disclaimer: Any views or opinions expressed on any matters by the presenters or participants during or in connection with this presentation are solely the views of the authors of the respective comments and/or opinions and must not be taken to be the views of ICE or any other organisation. ICE makes no representations, warranties or assurances concerning any information provided in these presentations and accepts no responsibility for the content and/or accuracy.