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Webinar

Lunch and Learn: Changing mindsets

Event organised by ICE

Date
22 April 2016
Time
14:00 - 15:00 BST (GMT+1)
Location
Online
United Kingdom

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Overview

Please note: We apologise for the quality of the video, this is something we are investigating and hope to rectify for future videos.

Mike will explain in his presentation how the development transport world is moving forward, away from the old fashioned focus on commuter traffic, and into the brave new world of Design, Choice and Behaviour. He will promote the idea that it is Mobility, not travel, that matters most in our growing societies, and that Mobility is the lynchpin for economic and social growth.

In fact, the UK has a desperate need for more homes and jobs, and this is only going to be delivered in our increasingly congested cities by thinking in this way.

Mike will explain the efficiencies of Active Travel, and the way in which this is key to a more inclusive and Mobile society. Behavioural change is already rife, and he will explain about some of the European research that leads us to have confidence in changing habits as a means to create more comfortable roadspace and better living.

He will, by example, show how developers accept and encourage this approach, and how cities are already embracing these concepts, relying upon them for the delivery of Growth.