Talking Climate: How to Communicate Climate Impacts and Flood Risk
Speaker: Jenny Cooke CEng MICE, Senior Asset Engineer (Geotechnics) at Network Rail
From higher wind speeds to flooding, climate change is already affecting every part of our infrastructure. Engineers need to be able to articulate how climate risks will affect clients, funders and the public, but it can be hard to get the message across. That means we need to learn to communicate differently, so that we can have informed public debate to find solutions.
This talk will summarise recent research published by Climate Outreach (http://climateoutreach.org) and apply it to the problem of how engineers can most effectively communicate climate impacts on infrastructure to the public.
- Breaking the silence - the psychological barriers which explain why it is often so difficult to talk about climate change and to create lasting changes in behaviour.
- Communication skills - how framing affects what the public hear and how they respond. Some frames work much better than others.
- Explaining uncertainty and risk to people unfamiliar with statistics and probability.
- Climate visuals - how to choose images which resonate to communicate climate change issues and solutions.
- How to communicate across the political spectrum and understand what different people value to frame the infrastructure debate in a way which resonates with right-wing politicians.
Lunch and Learn
ICE's Friday Lunch and Learn series is an exciting and varied programme of talks delivered online. Boost your CPD record in your lunch hour and hear industry-experts present on a range of significant projects.
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