New augmented reality app lets Invisible Superheroes jump out at you

Famous engineer Isambard Kingdom Brunel is your guide and static objects come to life - when you use our ICE 200 exhibition's augmented reality app.

Augmented reality app: adds a whole new layer of excitement to the Invisible Superheroes exhibition
ICE 200 logo
Augmented reality app: adds a whole new layer of excitement to the Invisible Superheroes exhibition
Families looking for a fun and educational day out over the Easter school holidays can now download ICE’s new augmented reality app and head to the ICE 200 Invisible Superheroes exhibition to see exhibits come to life. It's free and available now on Apple Store and Google Play.

Once the app is downloaded onto an Apple or Android device you can see tunnel boring machines crash through walls and 3D bridges appear out of the ground before your eyes. A 3D digitally-created Isambard Kingdom Brunel will greet you and guide you through the ICE building and around the Invisible Superheroes exhibition.

The app also unlocks hidden features inside the exhibition space, turning physical paintings into video displays and making windows dance with virtual objects. As they explore the building and exhibition, visitors will learn more about ICE and its history and get loads more engineering stories in addition to the actual exhibition.

ICE Director of Engineering Knowledge Nathan Baker explains: "The app really adds a new dimension to the exhibition, enabling spaces and objects to come to life and reveal hidden adventures.

"The exhibition already has a host of interactive opportunities for visitors, including virtual reality, touch screen gamification, LEGO challenge kits and loads of video content."

The app was developed by HurrarStudios whose Head of Development, David O’Sullivan, says: “Augmented reality is the perfect way to both inform and entertain. By bringing computer generated objects into the 'real' world' users can view information in amazing new ways. The possibilities are limitless.”

Supported by Tideway, the free Invisible Superheroes exhibition is open Monday to Friday (excluding Bank Holidays), 10am to 5pm, at the Infrastructure Learning Hub, One Great George Street, London, SW1P 3AA.

How to download the exhibition augmented reality app
 
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