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Abstract art inspires winning road safety pitch

15 April 2019

ICE London and South East has hosted its regional heat for the annual Pitch 200 competition

Abstract art inspires winning road safety pitch

The event was recently held at ICE’s One Great George Street headquarters and hosted by Brittany Harris, CEO and co-founder of Qualis Flow and ICE Superhero ‘Water Woman’.

Competitors pitched their engineering ideas with the help of props to an audience on concepts which included how cycling infrastructure changes our world, the power of engineers and a ‘litre of light’. Each contestant was tasked with explaining their idea in under 200 seconds, facing questions from the audience at the end of their pitch.

The winner was Julio Lacorzana an Assistant Engineer at WSP whose presentation Salvador Dali, the best road safety engineer in modern history combined his passion for art and engineering with a demonstration of the new UK trial of 3D Zebra crossings which encourages drivers to slow down.

The four-strong judging panel – consisting of Aaron Matthew (Turner & Townsend), Debbie Darling (Jooce Marketing), Dr Juan Sagaseta (University of Surrey) and Shireen Ali-Khan (Zinc Communicate) - were impressed by Julio’s creative and novel solution to address an ongoing public safety issue.

Graduate engineer Nathaneal Pickett from Trant Engineering Ltd was Highly Commended for his pitch on fire water retention which lit up the Telford Theatre using fountain candles.

Representing the London and South East England regions, Julio will now battle it out against engineers from across the UK in the Pitch 200 Grand Final in Autumn.

  • Edie Fairservice, External Relations Executive