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ICE Inspire website launches gamification update

04 November 2022

Users will be able to collect points while exploring what being a civil engineer is about.

ICE Inspire website launches gamification update
Users can collect points as they discover content about civil engineering on the updated ICE Inspires website.

The ICE’s interactive 360° Inspire website has been updated with gamification functions to encourage more young people to explore what being a civil engineer is about.

Users are now awarded points for finding and viewing content on the website, which was launched in 2021.

Visitors to the site are immersed in a virtual environment that mimics the real world.

There, they can choose to view films in a virtual cinema, explore civil engineering projects in a gallery, get age-specific, next-step advice in the careers area, and meet real ICE members throughout.

Regular updates

This latest update to ICE Inspire is a tried and tested gamified format to increase dwell time on the site.

It has been developed by TMC, which previously created a suite of educational sites for technology giant Siemens.

The CityZen Pollution Control game was also added to the site earlier this year.

It can be found within the CityZen posters inside and outside the virtual careers centre.

Members are encouraged to share the ICE Inspire site with family and friends, and on any ICE STEM ambassador visits to schools, to help inspire tomorrow’s civil engineers.

Inspire needs you

The ICE is looking for civil engineers and teachers to help shape the Inspire website.

Anyone with ideas or expertise can get involved in the informal ICE Inspire advisory group by emailing [email protected].

  • Kathryn Denham-Maccioni, digital engagement manager at ICE