The Institution of Civil Engineers' (ICE) "This is Civil Engineering" campaign sees huge banners displayed on infrastructure projects across the UK telling the public what civil engineering is, but also making a clear link between the work taking place and how it will benefit the local community.
The East West Link is being developed by Balfour Beatty Construction for Lincolnshire County Council and when complete will remove the need for traffic to cross the busy High Street level crossing and will aid the economic regeneration. It joins a host of other civil engineering projects around the country that have also raised their banners as part of the campaign or showcased their benefits via social media forums using the hashtag #thisiscivilengineering.
The project is a partnership between Lincolnshire County Council, Lincoln City Council and Balfour Beatty. Balfour Beatty Construction was awarded the contract to build the new road which will include construction of a new section of dual carriageway in the former coal yard, redesigned layouts for existing roads and the construction of an impressive road bridge spanning Sincil Dyke.
Molly McKenzie, ICE's Regional Director for the East Midlands said: "This is a prime example of how civil engineers shape our world and we are very pleased that Lincolnshire County Council and partners have come on board with our #thisiscivilengineering campaign. We need to take every opportunity to highlight such infrastructure projects to show what civil engineering is about and to encourage young people into the profession for the continued benefit of society."
Executive member for highways and transportation, Cllr Richard Davies, added: "We are quite rightly proud of our civil engineering projects and want to shout about them. It is great to be able to continue to invest in major highways infrastructure projects, such as the East West Link Road scheme, which will enable people to go about their daily lives using a more efficiently transport network."
Mark Farrah, Balfour Beatty managing director, said: "Balfour Beatty has significant experience of effectively delivering city centre road and transport schemes and we are pleased to be working with Lincolnshire County Council to deliver this vital project, which will ultimately reduce congestion and provide economic regeneration in the local communities."