The campaign, which re-launched in April 2015, sees huge banners displayed on projects across the UK telling the public what civil engineering is, but also making a clear link between the work taking place and how it will benefit the community.
The works are part of the Stoke-on-Trent and Staffordshire Local Enterprise Partnership's Local Growth Deal which has been joint-funded by the Department for Transport and St Modwen the business park developers.
Amey are delivering the project, which will assist in the regeneration of the former Meaford Power Station site. There are plans to build new commercial/industrial units on the 22ha site in addition to a gas-fired power station, which will see the creation of 2,000 jobs.
One of the project's major construction challenges will be to maintain a through route for abnormal loads carrying transformers from Stafford to Ellesmere Port, some of which are 110m long x 6m wide weighing 650 tons.
The project involves:
- Construction of new roundabout on the A34 Meaford Road junction
- Realignment of Meaford Road and junction with Meaford Vie.
- Construction of new roundabout on Meaford Road at its junction with Rookery Lane.
- Construction of a 300m new carriageway into Meaford Business Park.
- Improved access facilities for pedestrians, cyclists and horse riders.
- Enhanced landscaping features.
- Improved traffic signs and road markings near the junction of Rookery Lane with Washdale Lane.
- Diversion of existing utilities and installation of new services for the business park.
Staffordshire County Council's economy leader Mark Winnington said: "Meaford is one of our flagship infrastructure developments, supporting business and job creation in Staffordshire. We're pleased it is forming part of a national campaign to boost the profile of civil engineering as an important contributor to jobs and growth regionally and nationally, as well as providing rewarding careers. Engineering is one of our key sector industries and we are increasing skills locally through our advanced manufacturing and engineering skills hub. We're pleased to work with ICE to complement what we are doing in Staffordshire."
Molly McKenzie, ICE Midlands Regional Director said: "This project will offer huge benefits to the community by easing access around the area and improving provision for cyclists and pedestrians. It is a fantastic example of how civil engineering shapes society and this is exactly what we are trying to illustrate through this campaign. I am grateful to Amey for supporting our initiative to raise the profile of the work of civil engineers."
Andrew Yeoman, Amey Account Manager for Consulting, Rail and Strategic Highways in Staffordshire said: "We have a long and established relationship with ICE and we are pleased to be supporting this campaign on this major scheme, which will have real and lasting impact in Staffordshire. We work actively with the ICE to encourage talented individuals and young people to consider career options within our industry. This will not only help us to reduce the skills gap in key sectors such as engineering, but will also bring substantial benefits to our business, customers and the wider economy."
Follow ICE on Twitter at @ICE_engineers and get involved in the campaign using the hashtag #thisiscivilengineering